We needed to make “Chartered Accountant” the only industry-based qualification employers want in a new hire. Our idea? That’s the difference a Chartered Accountant makes. We interviewed the communities, businesses and industries directly helped by their efforts.
We engaged Flint to execute a 4-day shoot across AU & NZ, overseeing all offline & online edit, original music composition and retouching. We then rolled this campaign across web, social, print, digital OOH and radio.